Value and alliance capability and the formation of strategic alliances in SMEs: The impact of customer orientation and resource optimisation
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DOI: 10.1016/j.jbusres.2018.02.020
Abstract: Strategic alliances offer significant opportunities to organisations, including the ability to expand their capabilities and to optimize value. In exploring the question of whether firms with differing value expectations choose to enter strategic alliances with… read more here.
Keywords: alliance; value alliance; orientation resource; value ... See more keywords