Articles with "oriented marketing" as a keyword



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Health-Oriented Marketing on Alcoholic Drinks: An Online Audit and Comparison of Nutrition Content of Australian Products.

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Published in 2022 at "Journal of studies on alcohol and drugs"

DOI: 10.15288/jsad.21-00356

Abstract: OBJECTIVE Marketing, label design, and product innovation strategies are being used by the alcohol industry to position some products as "healthier choices." The aim of this study was to systematically document the content and prevalence… read more here.

Keywords: oriented marketing; health; health oriented; nutrition ... See more keywords