Empathy and Grit Enhance Customer Oriented Selling
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DOI: 10.1080/15332667.2024.2301902
Abstract: Abstract This study assesses the impact of empathy and grit when applied by industrial marketers utilizing a customer oriented selling approach. Empathy and grit have been individually considered to be important in previous research but… read more here.
Keywords: oriented selling; empathy grit; customer oriented; business ... See more keywords