The made-in effect and leapfrogging : A model of leadership change for products with country-of-origin bias
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DOI: 10.1016/j.euroecorev.2017.10.010
Abstract: Change in industrial leadership is often explained in terms of technological and costs advantages. However firms in emerging economies not only have to produce high quality, cost-competitive goods, but also win the resistance of consumers… read more here.
Keywords: leadership; change; country origin; model ... See more keywords