Will a supplier's origin make a difference to its business customers?
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DOI: 10.1016/j.indmarman.2020.01.006
Abstract: Abstract Whether companies are extending or defending international markets, decision makers often are advised to carefully consider their products' country-of-origin images for their marketing and sales activities. Although extensive research shows the dominant effect of… read more here.
Keywords: supplier origin; country origin; business; origin make ... See more keywords