Country of brand origin positioning and financial performance: effects on internationalized companies from an emerging market
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DOI: 10.1108/ijoem-11-2020-1423
Abstract: PurposeThe purpose of this study is to investigate whether the internationalization characteristics of companies from an emerging market (internationalized company stage and presence of a sales subsidiary abroad) moderate the influence of country of brand… read more here.
Keywords: country; brand origin; origin positioning; country brand ... See more keywords