Betting is Loving and Bettors are Predators: A Conceptual Metaphor Approach to Online Sports Betting Advertising
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DOI: 10.1007/s10899-017-9727-x
Abstract: The legalisation of online gambling in multiple territories has caused a growth in the exposure of consumers to online sports betting (OSB) advertising. While some efforts have been made to understand the visible structure of… read more here.
Keywords: advertising; sports betting; osb advertising; online sports ... See more keywords