Antecedents and outcomes of destination image of Malaysia
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DOI: 10.1016/j.jhtm.2017.05.001
Abstract: The main objective of this paper is to analyse the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values and destination source credibility; the outcomes considered are destination attachment, destination satisfaction,… read more here.
Keywords: image malaysia; image; antecedents outcomes; destination image ... See more keywords