Exploring an in-store customer journey for customers shopping for outdoor apparel
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DOI: 10.1016/j.jretconser.2021.102722
Abstract: Abstract The omni-channel shopping phenomenon creates major challenges for brick-and-mortar stores to remain relevant and appeal to customers. A way to counteract these challenges is to offer customers a journey where in-store experiences enable them… read more here.
Keywords: customer; store; outdoor apparel; customer journey ... See more keywords