Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan
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DOI: 10.1108/apjml-09-2016-0178
Abstract: The purpose of this paper is to investigate the sensory marketing activities in an outdoor out-store shopping environment.,The study synthesizes the existing literature to build up an integrative conceptual framework of sensory marketing from the… read more here.
Keywords: study; marketing; sensory marketing; outdoor store ... See more keywords