Using Choice-Based Conjoint Analysis for Creating Effective Outreach Messages to Promote Oak Management
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DOI: 10.1093/jofore/fvaa018
Abstract: Studies of woodland owner values, intentions, and actions have advanced understanding of barriers and motivators to active forest management. Social marketing research has likewise offered significant insights into the effective design of persuasive conservation campaigns… read more here.
Keywords: choice based; conjoint analysis; outreach messages; management ... See more keywords