Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO): The moderating effect of E-tailer's country image
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DOI: 10.1016/j.jretconser.2019.03.021
Abstract: Abstract International Online Outshopping (IOO) is the phenomenon where consumers shop online from various electronic marketplaces across the globe. By experimentally testing a diphasic theoretical model on the IOO behavior of U.S. consumers at Chinese… read more here.
Keywords: intention; country; outshopping ioo; international online ... See more keywords