Articles with "outsourcing sports" as a keyword



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Outsourcing Sports Sponsorship Activities: A Multi-Theoretical Approach

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Published in 2017 at "Sport, Business and Management: An International Journal"

DOI: 10.1108/sbm-09-2014-0041

Abstract: The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies whereas others purposely retain these activities in-house. The paper applies the Resource-Based… read more here.

Keywords: outsourcing sports; sports organizations; paper; sponsorship ... See more keywords