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Published in 2017 at "Sport, Business and Management: An International Journal"
DOI: 10.1108/sbm-09-2014-0041
Abstract: The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies whereas others purposely retain these activities in-house. The paper applies the Resource-Based…
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Keywords:
outsourcing sports;
sports organizations;
paper;
sponsorship ... See more keywords