Let me entertain you – Increasing overall store satisfaction through digital signage in retail waiting areas
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DOI: 10.1016/j.jretconser.2018.12.008
Abstract: Abstract Despite the growing interest in waiting perception management, no study has yet explored how environmental distracters in retailing waiting areas influence overall store satisfaction. This field experiment revealed that digital signage mounted at the… read more here.
Keywords: digital signage; overall store; store satisfaction; store ... See more keywords