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Published in 2020 at "Public Relations Review"
DOI: 10.1016/j.pubrev.2020.101929
Abstract: Abstract Research continues to look for advances and flaws in the theory and practice of public relations. One such flaw, coined “the paradox of the positive” ( Heath & Waymer, 2009 ), challenges theory and…
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Keywords:
paradox positive;
overt yet;
practice;
public relations ... See more keywords