Place as a nexus for corporate heritage identity: An international study of family-owned wineries
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DOI: 10.1016/j.jbusres.2019.05.024
Abstract: Abstract This paper uncovers the dynamic and reciprocal relationship between corporate heritage identities and corporate heritage brands. Through an examination of the role of place in the marketing strategies of seven family-owned wineries, in six… read more here.
Keywords: corporate heritage; heritage identity; place; heritage ... See more keywords