Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers' acceptance of Front-Of-Pack Labels.
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DOI: 10.1080/09637486.2021.1980866
Abstract: In recent years, increasing attention to the utilisation of Front-Of-Pack Labels (FOPLs) as a tool to prompt individuals towards healthier food choices has been observed both in regulatory bodies and academic research. However, few theoretical… read more here.
Keywords: pack acceptance; front pack; pack; usefulness ease ... See more keywords