Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Marketing"
DOI: 10.1177/00222429221122698
Abstract: This article examines why some brands are able to ride the wave of macroeconomic expansions, whereas other brands are better able to successfully weather contractions. Using a utility-based framework, the authors develop hypotheses on how… read more here.
Keywords: bad times; brand equity; consumer packaged; brand ... See more keywords
Evaluation of a Local Ordinance to Prevent Any Underage Purchases in Liquor Stores: The Need for Enforcement.
Sign Up to like & getrecommendations! Published in 2021 at "Journal of studies on alcohol and drugs"
DOI: 10.15288/jsad.2021.82.219
Abstract: OBJECTIVE In June 2012, Baltimore City, MD, enacted legislation (commonly referred to as the Mosby Bill) prohibiting all liquor stores (outlets that primarily sell alcoholic beverages) from selling "any food, goods, wares, supplies, or other… read more here.
Keywords: packaged goods; liquor stores; evaluation local; age ... See more keywords