Influence of packaging attributes on consumer evaluation of fresh cod
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DOI: 10.1016/j.foodqual.2017.02.015
Abstract: Abstract Packaging attributes have an important role in attracting consumer attention, creating expectations and influencing food choice. In this study, conjoint and cluster analysis were used to investigate the importance of visual attributes (packaging shape… read more here.
Keywords: packaging attributes; attributes important; consumer; packaging ... See more keywords
What do consumers care about when purchasing experiential packaging?
Sign Up to like & getrecommendations! Published in 2023 at "British Food Journal"
DOI: 10.1108/bfj-07-2022-0579
Abstract: PurposeThe importance of packaging attributes for purchase decisions has generated interest in the research and food industry. As a matter of fact, innovation in packaging is constantly searching for new solutions that generate customer experience.… read more here.
Keywords: purchase intention; methodology; packaging; experiential packaging ... See more keywords
Chicken nuggets packaging attributes impact on consumer purchase intention
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DOI: 10.1590/fst.41317
Abstract: Poultry production has significant economic importance not only in Brazil but also around the world. The Brazilian Animal Protein Association (ABPA) reported in 2016, a chicken meat consumption of 41.10 kg per capita. Additionally, in… read more here.
Keywords: packaging attributes; chicken nuggets; chicken meat; meat ... See more keywords