Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging
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DOI: 10.1016/j.heliyon.2019.e01696
Abstract: Packaging is the first impression consumers have of food products which determines likelihood of purchasing. Therefore, the objective of this study was to evaluate the effect of chocolate packaging design on sensory liking and willingness… read more here.
Keywords: design sensory; chocolate packaging; chocolate; packaging ... See more keywords
Development of Cultural and Creative Industries and the Innovation of Packaging Design under the Background of Big Data
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DOI: 10.1155/2022/5622901
Abstract: In recent years, the strong growth of cultural and creative industries has led to its occupying an increasingly important position in the social economy. The inheritance and development of traditional art forms are one of… read more here.
Keywords: creative industries; packaging design; development; cultural creative ... See more keywords
Packaging Design Based on Deep Learning and Image Enhancement
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DOI: 10.1155/2022/9125234
Abstract: Packaging design is an important part of product design. How to improve the efficiency of packaging design is a problem that must be considered in product design. Existing packaging design methods require a lot of… read more here.
Keywords: design; image enhancement; packaging design; based deep ... See more keywords