Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging
Sign Up to like & getrecommendations! Published in 2019 at "Heliyon"
DOI: 10.1016/j.heliyon.2019.e01696
Abstract: Packaging is the first impression consumers have of food products which determines likelihood of purchasing. Therefore, the objective of this study was to evaluate the effect of chocolate packaging design on sensory liking and willingness… read more here.
Keywords: design sensory; chocolate packaging; chocolate; packaging ... See more keywords
Development of Cultural and Creative Industries and the Innovation of Packaging Design under the Background of Big Data
Sign Up to like & getrecommendations! Published in 2022 at "Computational Intelligence and Neuroscience"
DOI: 10.1155/2022/5622901
Abstract: In recent years, the strong growth of cultural and creative industries has led to its occupying an increasingly important position in the social economy. The inheritance and development of traditional art forms are one of… read more here.
Keywords: creative industries; packaging design; development; cultural creative ... See more keywords
Packaging Design Based on Deep Learning and Image Enhancement
Sign Up to like & getrecommendations! Published in 2022 at "Computational Intelligence and Neuroscience"
DOI: 10.1155/2022/9125234
Abstract: Packaging design is an important part of product design. How to improve the efficiency of packaging design is a problem that must be considered in product design. Existing packaging design methods require a lot of… read more here.
Keywords: design; image enhancement; packaging design; based deep ... See more keywords
Exploration of Multimedia Perception and Virtual Reality Technology Application in Computer Aided Packaging Design
Sign Up to like & getrecommendations! Published in 2024 at "Computer-Aided Design and Applications"
DOI: 10.14733/cadaps.2024.s25.141-155
Abstract: . With the help of multimedia technology, packaging design can be integrated with rich elements such as sound, animation, and video, which greatly enhances the sensory appeal and interactivity of packaging. This paper aims to… read more here.
Keywords: technology; packaging design; design; computer aided ... See more keywords
Application of Multimodal Fusion in Creative Packaging Design
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DOI: 10.14733/cadaps.2025.s3.39-51
Abstract: . In the context of the digital age, dynamic design is developing rapidly. Dynamics have the characteristics of quickly attracting attention, enhancing interactive fun, and intuitively and quickly transmitting information. Multi-modal fusion technology (MFT) is… read more here.
Keywords: fusion; packaging design; design; mft technology ... See more keywords
Sustainable Packaging Design: Packaging Optimization and Material Reduction for Environmental Protection and Economic Benefits to Industry and Society
Sign Up to like & getrecommendations! Published in 2025 at "Applied Sciences"
DOI: 10.3390/app15158289
Abstract: This paper analyzes the concept of packaging redesign, with the primary objective of improving material utilization. It further examines the potential environmental and economic benefits that may result from effective packaging redesign for both industry… read more here.
Keywords: industry society; packaging design; economic benefits; reduction ... See more keywords
The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category
Sign Up to like & getrecommendations! Published in 2025 at "Behavioral Sciences"
DOI: 10.3390/bs15020181
Abstract: While packaging design plays a vital role in experience-oriented markets, how multiple visual elements influence purchase intention through brand experience remains unclear. This study addresses this gap by employing innovative orthogonal experiments to examine the… read more here.
Keywords: visual elements; packaging design; purchase intention; design ... See more keywords
Impact of High-Barrier Packaging Design on Consumer Preference for Not from Concentrated Orange Juice
Sign Up to like & getrecommendations! Published in 2025 at "Foods"
DOI: 10.3390/foods14132356
Abstract: This study investigates the influences of the packaging design of not from concentrate (NFC) orange juice on consumer sensory preferences and purchase intention. We conducted a laboratory experiment with eighty-one individuals, combining physiological measurements (eye-tracking… read more here.
Keywords: consumer; packaging design; juice; design ... See more keywords