Consumer preferences toward organic food and the moderating role of knowledge: a case of Pakistan and Malaysia
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DOI: 10.1590/0103-8478cr20190842
Abstract: ABSTRACT: The present study aimed to identify the elements of the Theory of Planned Behaviour along with health consciousness and determine the role of knowledge as a moderating variable in Pakistan and Malaysia. Three hundred… read more here.
Keywords: pakistan malaysia; malaysia; knowledge; role knowledge ... See more keywords