Situational and Demographic Factors in the Sudden Growth of Pall Mall, 2002–2014
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DOI: 10.1093/ntr/ntx140
Abstract: Objective Pall Mall gained significant brand share in the cigarette market between 2002 and 2013. We sought to determine whether demographic shifts occurred among the participants reporting Pall Mall as their usual brand during this… read more here.
Keywords: brand; mall; 2002 2014; pall mall ... See more keywords