Islamic marketing paradoxes: a way to understand it again …
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DOI: 10.1108/jima-12-2016-0106
Abstract: This paper aims to provide insights on Islamic marketing (IM) through discussing a number of controversial questions and paradoxes to understand deeply this new wave.,The paper is conceptual in nature. It is based on several… read more here.
Keywords: way understand; marketing paradoxes; paper; islamic marketing ... See more keywords