Theory of Paradox Within Service-Dominant Logic
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DOI: 10.1287/serv.2018.0206
Abstract: The purpose of this paper is to investigate the foundational premises of service-dominant S-D logic through systemic and paradoxical thinking. Systemic thinking seeks to understand phenomena holistically and elementarily, while paradoxical thinking is an ontological… read more here.
Keywords: service dominant; service; theory paradox; dominant logic ... See more keywords