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Published in 2019 at "International Journal of Business Communication"
DOI: 10.1177/2329488419882761
Abstract: We detail the ways in which Wells Fargo used the tenets of the discourse of renewal and resilience communication to respond to its financial crises. To do so, we completed a thematic analysis of Well…
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Keywords:
discourse;
discourse renewal;
renewal;
wells fargo ... See more keywords