Linguopragmatic parameters of marketing communications
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DOI: 10.24147/10.24147/2413-6182.2020.7(2).333-350
Abstract: The language interpretation as a marketing structure has recently become urgent, and the depending scientific expansion has led to the emergence of such a new interdisciplinary field of knowledge, as marketing linguistics. Marketing linguistics focuses… read more here.
Keywords: marketing communications; language; linguistics; marketing ... See more keywords