Effect of parasocial relationship on tourist’s destination attitude and visit intention
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DOI: 10.1371/journal.pone.0265259
Abstract: Background Along with the rapid development of the Internet, the form of destination marketing is becoming increasingly innovative and diverse. Celebrity endorsement via social media, as an effective marketing strategy, has been widely used by… read more here.
Keywords: visit intention; destination attitude; destination; parasocial relationship ... See more keywords