Systematic comparisons of customer base prediction accuracy: Pareto/NBD versus neural network
Sign Up to like & getrecommendations! Published in 2020 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-09-2019-0520
Abstract: PurposePredicting the inactivity and the repeat transaction frequency of a firm's customer base is critical for customer relationship management. The literature offers two main approaches to such predictions: stochastic modeling efforts represented by Pareto/NBD and… read more here.
Keywords: two approaches; customer base; customer; pareto nbd ... See more keywords
A Neural Network Extension for Solving the Pareto/Negative Binomial Distribution Model
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DOI: 10.1177/14707853211072817
Abstract: This research proposes a new estimation scheme to solve the estimation burden of the Pareto/NBD model and to release its power in out-of-sample prediction and then builds a neural network-based model (NNA-based model) for parameter… read more here.
Keywords: pareto; pareto nbd; based model; prediction ... See more keywords