The Pareto rule in marketing revisited: is it 80/20 or 70/20?
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DOI: 10.1007/s11002-019-09490-y
Abstract: In a recent paper, Kim, Singh, and Winer (Marketing Letters 491–507, 2017) studied the Pareto rule across 22 different CPG categories. The authors found an average Pareto ratio (PR) of .73, meaning that 73% of… read more here.
Keywords: rule marketing; marketing; marketing revisited; pareto rule ... See more keywords