Personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Vacation Marketing"
DOI: 10.1177/1356766718760089
Abstract: The current exploratory study conceptualizes botanic park personality and explores its effects on visitor attitude and behavioural intentions. To achieve this, a renowned botanic park in Western Australia was selected. Pen-and-paper and online surveys were… read more here.
Keywords: park personality; botanic park; effects visitor; personality ... See more keywords