Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-03-2016-0027
Abstract: This paper aims to measure the level of importance and satisfaction on a number of items in the day-to-day running of the halal parks in Malaysia and to rank a selected halal parks on the… read more here.
Keywords: importance; halmas parks; ahp; parks malaysia ... See more keywords