Influencing consumer boycott: between sympathy and pragmatic
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DOI: 10.1108/jima-05-2016-0042
Abstract: Purpose This paper aims to examine consumers’ responses to products that are influenced by their moral justification. Specifically, this paper examines the factors related to consumers’ moral response and choices, including religious affiliation and obligation,… read more here.
Keywords: influencing consumer; boycott; paper; group ... See more keywords