The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs
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DOI: 10.3390/su12010083
Abstract: Consumer participation typically reduces consumer skepticism and leads to a positive response to corporate social responsibility (CSR) activities. Although many companies are encouraging consumers to participate in CSR activities, there is still insufficient research on… read more here.
Keywords: participation effort; csr participation; participation; participation intention ... See more keywords