Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification
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DOI: 10.3389/fpsyg.2021.747924
Abstract: In a social context, customer participation in the innovation process is often accompanied by social exclusion situations, which are generally believed to have a negative impact on individuals. However, research results and marketing practices show… read more here.
Keywords: customer participation; participation innovation; customer; social exclusion ... See more keywords