Assessing Customers' Moral Disengagement from Reciprocity Concerns in Participative Pricing
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Business Ethics"
DOI: 10.1007/s10551-021-04782-8
Abstract: Participative pricing demonstrates the basic idea of allowing customer participation in price-setting process. Nottingham Playhouse, IBIS Singapore, Metropolitan Museum of Art, Wiener Deewan, Girl Talk, 8k, Zest consulting, Radiohead band and many more have successfully… read more here.
Keywords: participative pricing; moral disengagement; customers moral; reciprocity concerns ... See more keywords
I do not want to set my own price! Indirect effects of emotions and moderation effects of skepticism explain reduced use intentions towards participative pricing models
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DOI: 10.1371/journal.pone.0275499
Abstract: Participative pricing models (i.e., auction, reverse auction, pay-what-you-want) have grown in importance compared to classical, non-participative pricing models (i.e., fixed price, discount). This study examined (1) relative use intentions regarding different (non-) participative pricing models,… read more here.
Keywords: pricing; use intentions; participative pricing; towards participative ... See more keywords