Effects of general and particular online hotel ratings
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DOI: 10.1016/j.annals.2016.10.010
Abstract: •General hotel ratings influence reviews’ usefulness.•Specific hotel attributes ratings differently affect reviews’ usefulness.•A U-shaped effect is generally found in the hotel review ratings.•In rating for location, directional reviews are not different from each other. read more here.
Keywords: effects general; online hotel; hotel; hotel ratings ... See more keywords