Creating particularized trust in e-retailers through experiential value and generalized trust
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2018.1482944
Abstract: Abstract Although practitioners-based survey indicated that trust in businesses and other societal institutions wane simultaneously whilst academic literatures support the view that externally sanctioned beliefs drive consumers’ trust in specific firms, the relationship between broad-level… read more here.
Keywords: generalized trust; creating particularized; experiential value; trust ... See more keywords