‘A huge political experiment’ – exploring the political brand positioning of political parties in Jersey from an internal-external perspective’
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DOI: 10.1080/13527266.2024.2361657
Abstract: ABSTRACT A political brand aims to project a differentiated and identifiable position in the minds of voters. However, there is limited understanding on the envisaged and realised positioning of political ‘party’ brands particularly in under-explored… read more here.
Keywords: political brand; parties jersey; political parties; brand ... See more keywords