The Super Bowl as a Platform for Political Advertising: An Experimental Investigation of Third-person Perception Among Partisan Viewers
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DOI: 10.1177/09760911251338071
Abstract: In recent years, the Super Bowl has emerged as a significant platform for political advertisers to engage with millions of voters. For instance, Donald Trump and Michael Bloomberg spent 10 million dollars on their Super… read more here.
Keywords: person perception; bowl; third person; partisan viewers ... See more keywords