Standard vs. partnership-embedded licensing: Attention and the relationship between licensing and product innovations
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DOI: 10.1016/j.respol.2017.07.013
Abstract: This paper examines the relationship between the licensing of knowledge and the creation of product innovations. We consider that firms organize licensing activities in different ways and that licensees are heterogeneous with respect to the… read more here.
Keywords: partnership embedded; product; attention; product innovations ... See more keywords