Socio-demographic characteristics and the level of importance that consumers attach to services offered in the passenger airline industry
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DOI: 10.1504/ijsom.2020.10028976
Abstract: As international competition in the airline industry intensifies, how airline companies structure the design of their service offerings to meet the real needs of their customers becomes crucial to survival. This paper examines the level… read more here.
Keywords: airline; airline industry; passenger airline; level importance ... See more keywords