Estimating the value of passing trade from pedestrian density
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.10.005
Abstract: We report empirical generalisations derived from mass observations of the Double Conversion model of shopping behaviour at rival comparison goods retailers and in fast food. Despite great differences in multiple conditions (footfall, time, image, location… read more here.
Keywords: passing trade; estimating value; density; trade pedestrian ... See more keywords