How active and passive social media use affects impulse buying in Chinese college students? The roles of emotional responses, gender, materialism and self-control
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DOI: 10.3389/fpsyg.2022.1011337
Abstract: Social media plays a vital role in consumers’ purchasing decision making. There are still gaps in existing research on the relationship between divided dimensions of social media use and impulse buying, as well as the… read more here.
Keywords: passive social; social media; college students; impulse buying ... See more keywords