A path model of antecedents of green purchase behaviour among Indian consumers
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DOI: 10.1504/ijpspm.2018.10009504
Abstract: The study aims to recommend and investigate a model of the outcomes of explicit various constructs on the frequency of green purchase behaviour. Environmental concern, Green advertisement, Perceived quality of green products, word of mouth,… read more here.
Keywords: purchase; path model; green purchase; purchase behaviour ... See more keywords
Factors related to Facebook use for academic purposes: the case for social studies courses at the university level
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DOI: 10.1504/ijtel.2017.10006455
Abstract: The primary purpose of this study was to determine the impact of perceived usefulness and perceived ease of use of Facebook on the behaviour intentions of university students to use Facebook for academic purposes. Based… read more here.
Keywords: path model; academic purposes; university level; use ... See more keywords