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Published in 2017 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2017.1294868
Abstract: ABSTRACT The aim of the present study is the usage of social media in the banking sector. We investigate why banks have decided to use social media and the obstacles they face. We describe the…
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Keywords:
social media;
paths banks;
media development;
development paths ... See more keywords