Direct-to-Consumer Advertising of Prescription Drugs and the Patient–Prescriber Encounter: A Systematic Review
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DOI: 10.1080/10410236.2019.1584781
Abstract: ABSTRACT We systematically reviewed the research on patients’ and prescribers’ perceptions of, and self-reported behaviors prompted by, exposure to direct-to-consumer advertising (DTCA) (For ease of reading we use the term “advertising” to encompass advertising and… read more here.
Keywords: direct consumer; prescription drugs; patient prescriber; advertising ... See more keywords