Communicating with Patients through Facebook: The case of dental healthcare services
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DOI: 10.1504/ijbex.2019.10014744
Abstract: The study explores how dental healthcare providers use social network websites, in particular, Facebook, to communicate with patients and potential customers, manage relationships and build brand image. An exploratory investigation was carried on based on… read more here.
Keywords: dental healthcare; communicating patients; case; patients facebook ... See more keywords