Balancing uniqueness and patronage: the dual impact of brand name complexity on consumer behavior
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DOI: 10.1108/apjml-08-2024-1153
Abstract: PurposeMarketers of new brands increasingly utilize complex names to draw consumers’ attention. Although complexity can make a brand stand out, whether it encourages or discourages consumers’ patronage intention remains unclear. To address this issue, the… read more here.
Keywords: name; patronage intention; name complexity; brand name ... See more keywords
The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience
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DOI: 10.1108/jcm-09-2018-2847
Abstract: This study assessed the roles of atmospheric harmony, human crowding and sensation seeking towards hedonic value to determine re-patronage intention amongst mall consumers. Additionally, this study aims to investigate the moderating roles of past experience… read more here.
Keywords: mall consumers; hedonic value; patronage intention; value ... See more keywords
Online customer relationship marketing tactics through social media and perceived customer retention orientation of the green retailer
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DOI: 10.1108/jfmm-08-2016-0071
Abstract: Purpose Despite the importance of incorporating social media with customer relationship management (CRM), the implementation of social CRM is still in its initial stages for a majority of green brands. The purpose of this paper… read more here.
Keywords: social media; retailer; green retailer; patronage intention ... See more keywords
The Role of Religiosity on Fashion Store Patronage Intention of Muslim Consumers in Indonesia
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DOI: 10.1177/2158244020927035
Abstract: Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product purchase needs to involve religiosity. Muslim fashion is increasingly popular and becomes a potential business for fashion entrepreneurs in Indonesia. This condition… read more here.
Keywords: muslim fashion; religiosity; patronage intention; fashion ... See more keywords