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Published in 2021 at "European Journal of Marketing"
DOI: 10.1108/ejm-10-2020-0728
Abstract: Purpose Corporate scandals involving senior executives plague many businesses. Although customers and noncustomers may be exposed to news of the same scandal, they may appraise dimensions of the transgression differently, thereby affecting post-scandal patronage intentions.…
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Keywords:
scandal;
scandal patronage;
patronage intentions;
post scandal ... See more keywords
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Published in 2023 at "Sustainability"
DOI: 10.3390/su15043258
Abstract: A significant breakthrough in organised retail in an emerging economy such as Bangladesh, coupled with growing competition among mall managers, necessitates determination of the factors that contribute to a satisfactory shopping experience and long-term patronage…
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Keywords:
influence;
emerging economy;
patronage intentions;
experience ... See more keywords