Patterns of Pharmaceutical Industry Marketing to Physicians for Direct-Acting Antivirals, 2013 Through 2019
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DOI: 10.1177/10600280211027242
Abstract: Direct-acting antivirals (DAAs) are novel drugs that have changed the treatment landscape of hepatitis C. Novel brand-name medications, like DAAs, are highly priced, bringing financial burden to patients and health systems.1 Physicians’ uptake after approval… read more here.
Keywords: industry marketing; acting antivirals; marketing; direct acting ... See more keywords